Project Overview

Complete brand identity for an AI-powered startup, including logo design, defining the core color palette, typography guidelines, and planning the initial launch campaign assets.

Challenges & Solutions

• Differentiating the startup's brand and voice in a crowded AI technology market.
• Creating a future-proof visual system that allows for scalable brand evolution.
• Ensuring the brand identity closely aligns with the technical product vision.
• Executing rapid design iteration cycles in close collaboration with the founders.

Technologies Used

• Figma
• Illustrator
• After Effects
• Adobe XD

Results & Impact

• Investor Interest: +200% (Increased number of pitch meetings secured)
• Brand Recall: +85% (High surveyed brand recognition among target audience)
• Website Traffic: +120% (Significant spike in traffic following the brand launch)
• Social Followers: +300% (Rapid growth in social media presence in 3 months)

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