Complete brand identity for an AI-powered startup, including logo design, defining the core color
palette, typography guidelines, and planning the initial launch campaign assets.
Challenges & Solutions
Differentiating the startup's brand and voice in a crowded AI technology market.
Creating a future-proof visual system that allows for scalable brand evolution.
Ensuring the brand identity closely aligns with the technical product vision.
Executing rapid design iteration cycles in close collaboration with the founders.
Technologies Used
Figma
Illustrator
After Effects
Adobe XD
Results & Impact
Investor Interest:
+200% (Increased number of pitch meetings secured)
Brand Recall:
+85% (High surveyed brand recognition among target audience)
Website Traffic:
+120% (Significant spike in traffic following the brand launch)
Social Followers:
+300% (Rapid growth in social media presence in 3 months)