Project Overview

Complete brand identity for a health & **wellness** company, including logo, eco-friendly **packaging**, **Shopify website**, and a large-scale **influencer campaign**.

Challenges & Solutions

• Creating a tone and aesthetic appealing to a **broad demographic**.
• Designing **eco-friendly packaging** that is both sustainable and visually appealing.
• Efficiently coordinating content and timing across multiple **influencers**.
• Maintaining **brand consistency** across physical products, web, and social media channels.

Technologies Used

• Photoshop
• Illustrator
• Shopify
• Mailchimp

Results & Impact

• Sales Growth: +110% (Significant increase after rebrand)
• Influencer Reach: +500K (Total campaign impressions achieved)
• Customer Loyalty: +60% (Increase in repeat purchase rate)
• Packaging Waste: -30% (Reduction achieved through eco-friendly design)

Gallery